April 2018

March 2018 | Text by Alberto Ferreira 

O2O and the next generation of e-commerce

When Amazon opened its first physical stores in 2017, the retail giant countered a decade-long trend that has seen online trade rise and rise while traditional shops were brought to their knees. Is the return to offline the next step on the journey towards a customer-focused, omnichannel strategy?read more...

February 2018 | By Eva Reiterer 

Can we create happiness at work?

Happiness in the workplace helps engage staff, increase productivity, reduce errors, and even raise sales. Happiness is also infectious, which is why, by creating a better work environment, we might just contribute to a better, happier world. read more...

February 2017 | By Christian Lieske and Felix Sasaki 

Linked Data and Schema.org: Crossing the language chasm with terminological assets

Since 2011, the Schema.org initiative has set a standard for structured information. The technical communication community can already benefit and deliver valuable input for further progress.read more...

May 2016 | By Christoph Jansen 

Management skills for technical writers

As the duties and tasks of technical writers are evolving, so are their positions within the organization. Writers are now taking on management tasks in interdisciplinary projects or in editing. How can they prepare themselves for these roles?read more...