It's as simple as this: Global customers won't buy what they can’t read. And they won't read what they can't find. Here are some tips to make sure your keywords don't get lost in translation.
Since 2011, the Schema.org initiative has set a standard for structured information. The technical communication community can already benefit and deliver valuable input for further progress.
As the duties and tasks of technical writers are evolving, so are their positions within the organization. Writers are now taking on management tasks in interdisciplinary projects or in editing. How can they prepare themselves for these roles?