August 2018 | Text by Adriana Blum 

Augmented Reality revolutionizes the shopping experience

Ecommerce and retail have taken a seat in the front row in implementing Augmented Reality technology. Many well-known brands have come up with innovative ways for an immersive customer experience. Here are some of their use cases.read more...

July 2018 | Text by Prarthana Ajith 

Can I have the cake and eat it too?

Positive intelligence can dramatically change our lives, both personally and professionally. And while hard skills and experience take many years to build up and hone, positive intelligence can be improved with just a few focused exercises every day.read more...

May 2018 | Text by Jacqueline White 

Interculturalism within the tech-sector: Successful integration of Asian satellite offices

Offshore offices – particularly in Asian countries – are a common and often essential part of many Western organizations. Cultural differences between home and satellite offices might be subtle; however, for successful collaboration and a prosperous work climate, a good understanding of these differences is vital. So how can companies bridge the cultural gap? read more...

February 2018 | By Eva Reiterer 

Can we create happiness at work?

Happiness in the workplace helps engage staff, increase productivity, reduce errors, and even raise sales. Happiness is also infectious, which is why, by creating a better work environment, we might just contribute to a better, happier world. read more...

October 2017 | Text by Saul Carliner 

Communicating with Canada, Europe’s newest trading partner

In the past year, Canada became Europe’s newest trading partner, a relationship sealed with the ratification of the Canada-European Union Comprehensive Economic and Trade Agreement (CETA). So who is this partner? And more importantly, how can technical communicators fashion materials for the Canadian market?read more...

April 2017 | By Yangsook Kim 

Technical writing in Korea and Japan: A strong focus on the user

For ten years, I have been attending the JTCA symposium, a leading conference for technical communication in East Asia held in Japan. Over the years I have learned that many managers of technical communication departments of Korean and Japanese organizations share a common concern: How to find qualified technical writers.read more...

January 2017 | By Leah Guren 

Don’t use that fork! - The myth of the cultural faux pas

There once was an American businessman who was scheduled to visit his company’s Japanese subsidiary for a series of meetings. To prepare for the trip, he read about Japanese culture and customs, and even learned a few basic words of the language. He hired a consultant who taught him the proper way to greet his Japanese hosts, how to exchange business cards, how to eat with chopsticks, and more. read more...