June 2013 | By Elena Groznaya 

The issue of cultural balance in foreign firms in Japan

No modern-day culture is quite as distinctive as the Japanese, no market quite as peculiar to Western companies. Establishing a presence in Japan is not simply a matter of “…do as the Japanese do”, but rather a tricky balancing act between an established corporate culture and a strong traditional value system.read more...

February 2013 | By Priyanka Kalvit 

Of language barriers and strict deadlines: Tackling the German challenge

  German-Indian business relationships have long been a topic of discussion. Many German companies have been successful on the Indian market for quite some time already. Recent success stories include the Volkswagen Group, who is now operating a manufacturing unit in Chakan, Pune. Other well-known companies such as Bosch, Siemens, and Henkel have also established thriving businesses in...read more...

December 2012 | By Kim Yangsook, translated by Danbi Kwak 

Technical communication in Korea: The challenge of gaining industry awareness

With a rapidly developing economy that thrives on exports, Korea finds itself in need of high-quality technical documentation, but lacks experience and staff. read more...

September 2012 | By Fern Chang, Helena Rojas and Dieter Runge 

One nation, many cultures

The all-time classic Crocodile Dundee has created an image of Australia as a place inhabited by laid-back bushrangers; a continent so remote that it hardly interferes with the real world. In fact, Australia is a fascinating melting pot of countless societies and nationalities, a place where the diversity of culture is accentuated and celebrated like nowhere else. The wealth of linguistic...read more...

March 2012 | By Mohamed Hassan 

Arabic in a nutshell

With more than 300 million speakers around the world, Arabic is a language that certainly can’t be dismissed by global organizations. Yet, many companies struggle with Arabic localization, the language’s right-to-left-format as well as other specialties that provide lots of challenges.read more...

March 2012 | By Rebecca Petras 

Localizing effectively to reach audiences around the world

Today we are all connected globally. Markets cross geographic lines. Potential customers who could not be reached before are now using mobile phones to connect and buy. Therefore, companies looking for new markets and more customers need translation, localization, and, possibly, internationalization to compete successfully. Here is an insight into the translation and localization industry and how...read more...

January 2012 | By Sandeep Nulkar 

India offers new business opportunities

India stood tall amidst the financial ruins of 2008 in the company of only a few other countries. A gross domestic product growth rate of 6.7%, braving global recession, had a subtext that not many in the language industry seem to have understood. For one thing, this growth was achieved backed by a strong domestic demand, not to mention the demographic composition of the consumer.read more...