March 2012 | By Mohamed Hassan 

Arabic in a nutshell

With more than 300 million speakers around the world, Arabic is a language that certainly can’t be dismissed by global organizations. Yet, many companies struggle with Arabic localization, the language’s right-to-left-format as well as other specialties that provide lots of challenges.read more...

March 2012 | By Rebecca Petras 

Localizing effectively to reach audiences around the world

Today we are all connected globally. Markets cross geographic lines. Potential customers who could not be reached before are now using mobile phones to connect and buy. Therefore, companies looking for new markets and more customers need translation, localization, and, possibly, internationalization to compete successfully. Here is an insight into the translation and localization industry and how...read more...

January 2012 | By Sandeep Nulkar 

India offers new business opportunities

India stood tall amidst the financial ruins of 2008 in the company of only a few other countries. A gross domestic product growth rate of 6.7%, braving global recession, had a subtext that not many in the language industry seem to have understood. For one thing, this growth was achieved backed by a strong domestic demand, not to mention the demographic composition of the consumer.read more...

September 2011 | By Mikhail Ostrogorskij 

Business opportunities on the Russian information management market

While industries such as automobile, microelectronic, software, chemical along with many other industries have a strong presence in the Russian market, there is still huge potential in the segment of technical communication and information management. European companies in particular could hit upon great business opportunities when introducing their products and services on the Russian market.read more...

June 2011 | By Hansjoerg Schuetz 

Acquiring social skills - the key to professional success

Social kills, often also referred to as “soft skills” or “people skills”, are personal skills and abilities. Besides technical knowledge, they are crucial success factors at work. Or, in other words: technical expertise alone is not enough. For the requirements placed on employees and managers also change, especially in times of transition and globalization.read more...

February 2011 | By Ursula Vormwald 

Tips for setting up a business

The process of setting up a business does not take very long, per se. The entrepreneur attempting to get started however needs more time for the conception and economic viability. Ultimately, everything depends on whether the concept is sustainable long term. If you are about to start your own company, here is a whole range of valuable tips that we have put together for you, from the business...read more...

October 2010 | By Birgit Rumpel 

When communications professionals communicate

As a reader of this professional e-magazine, you are likely concerned with communicating optimally with readers. You are concerned with choosing words that are comprehensible and without ambiguity, and take pains to ensure that the layout and design support the transfer of information perfectly. That is all very well. But how do you communicate with each other, with colleagues, clients and...read more...