June 2009 | By Elena Groznaya 

Conflict of generations: Business culture of contemporary Russia

That which seems the height of absurdity in one generation often becomes the height of wisdom in another.  ~ Adlai Stevenson

Doing business in a foreign country and encountering an unfamiliar business culture can be a complex and strenuous activity. Even more so, if the country is torn between three different business cultures and mentalities. This is the case in...read more...

April 2009 | By Joseph Shaules 

The multiculturalist – beyond one single perspective

Years before he burst onto the American political scene with a speech at the Democratic National Convention in 2000, Barack Obama came to the attention of Janet Bennett, the director of the Intercultural Communication Institute in Portland, Oregon. Ms. Bennett is an expert on “integrated marginals” – people who, through their experiences living in different cultural communities, find a way...read more...

February 2009 | By Angela Starkmann 

Professional online networks - the Bridge to business and information

The world is a village – a village with nearly seven billion inhabitants, to be exact. Through modern travel and electronic means of communication, we’ve come closer to our friends and colleagues all over the globe. There’s no serious reason keeping us from working for customers in other countries, cooperating with partners on other continents, sharing information with peers from all around,...read more...

December 2008 | By José Gambín and Igor Zubicaray 

Spanish for local and global markets

In the translation and localization business we often come across the terms US Spanish and Latin American Spanish. Are there any differences between them? In what way do they differ from International Spanish and Neutral Spanish? Despite the slight variations that may occur in US Spanish, Latin American (LA) Spanish, International Spanish and Neutral Spanish, they all have one thing in common:...read more...

October 2008 | By Elena Groznaya 

East meets West: Negotiating interculturally

Along with the prospects of success and benefits, negotiations in any business environment bear definite risks. They require thorough preparation, patience, time, and flexibility. Negotiating with people from different cultures might sometimes feel like sitting at a poker table, with all participants following their own rules, which remain mysterious for the rest. The result of this game is...read more...

August 2008 | By Joseph Shaules 

Invisible difference: the deep culture of Japanese values

Some visitors to Japan are disappointed. The images on tourist posters – the graceful curves of a temple, the enigmatic smile of the geisha – are hard to find in this industrialized, high-tech, post-modern society. “Westernization” is everywhere. Geishas and Samurais do not walk among the skyscrapers of the Shinjuku district in Tokyo. For foreigners doing business in Japan this perception gap can...read more...

August 2008 | Interview by Corinna Melville 

Interview with Thomas Kaeslin: “Show willingness to adapt to local customs“

Thomas Kaeslin is Vice President and Director of ABB’s Robotics Division in Japan. Having lived and worked in Japan for ten years – with no fixed plans of returning to his home country Switzerland – he is well-integrated and holds rich experiences in the Japanese day-to-day business life.read more...