October 2008 | By Elena Groznaya 

East meets West: Negotiating interculturally

Along with the prospects of success and benefits, negotiations in any business environment bear definite risks. They require thorough preparation, patience, time, and flexibility. Negotiating with people from different cultures might sometimes feel like sitting at a poker table, with all participants following their own rules, which remain mysterious for the rest. The result of this game is...read more...

August 2008 | By Joseph Shaules 

Invisible difference: the deep culture of Japanese values

Some visitors to Japan are disappointed. The images on tourist posters – the graceful curves of a temple, the enigmatic smile of the geisha – are hard to find in this industrialized, high-tech, post-modern society. “Westernization” is everywhere. Geishas and Samurais do not walk among the skyscrapers of the Shinjuku district in Tokyo. For foreigners doing business in Japan this perception gap can...read more...

August 2008 | Interview by Corinna Melville 

Interview with Thomas Kaeslin: “Show willingness to adapt to local customs“

Thomas Kaeslin is Vice President and Director of ABB’s Robotics Division in Japan. Having lived and worked in Japan for ten years – with no fixed plans of returning to his home country Switzerland – he is well-integrated and holds rich experiences in the Japanese day-to-day business life.read more...

June 2008 | By Tom Edwards 

Holidays for every occasion

At the time I’m writing this column, it’s that “happy” time in the United States between the Thanksgiving holiday in late November (the fourth Thursday of the month) and the impending Hanukkah, Christmas and New Year’s holidays. Well, the “happy” part is debatable, as this period has become characterized by the absolute chaos of shopping, the challenges of winter travel and the “holiday crunch”...read more...

June 2008 | By Dr. Elena Groznaya and Pranjali Bandhu 

Challenging and being challenged: Westerners’ encounter with the Indian culture

Historically India attracted a lot of Western attention due to its different and complex culture, its spiritual philosophy and rich natural resources. Obviously, this attraction had both positive and negative effects. However, during the many centuries of colonization the country tried to safeguard its unique cultures and value systems. Nowadays, India as a country with a booming economy and a...read more...

April 2007 | By Nathan Brown 

Introducing more customer friendly services

If you have been living in a Western European or North American country and successfully carrying on business there, you might think that there should be nothing difficult about doing the same in the Czech Republic. However, before venturing into one of the former communist countries to try your hand at business there, you need to be aware that due to historical and cultural differences, it is...read more...

February 2007 | By Alfredo Spagna 

Go North! A mature market for mature companies

The Nordic countries Finland, Sweden, Denmark, and Norway have a common feature: their flourishing economies all need professional technical communication and translation services. Here are a few characteristics to consider before breaking into new markets. read more...