Since 2011, the Schema.org initiative has set a standard for structured information. The technical communication community can already benefit and deliver valuable input for further progress.
Technical communication and content marketing have a defined goal in common: to deliver high-quality content that helps people solve problems. Yet given this fact, why does a gap – often a yawning chasm – persist between the efforts of technical writers and content marketers within most organizations?
A taxonomy is essential infrastructure. Its visible forms such as menus and facets are only one application. It can also provide the crucial plumbing and wiring – the metadata and logic to guide your customers from Google to your site and finally, to the actual content they need.
Feedback can be a gift and an asset that content-producing teams can use to demonstrate their value and improve the success of their content. But how can we measure the value of our content?
The rise of smart products, Industry 4.0 and the Internet of Things are greatly changing the scope of technical documentation. These systems render static user information obsolete. Instead they require dynamic, modular and constantly updated information that can be compiled and displayed in a customized and contextualized manner. "Information 4.0" was a hot topic at this year’s tcworld...
Context sensing provides us with the means to produce highly personalized information that is geared towards the user’s needs on a minute-by-minute basis. So are we ready to become creators of Information 4.0?
Industry 4.0 and new technologies such as intelligent agents or Augmented Reality are bringing a new user experience and transforming customer support. Their coming of age forces us to think about how we produce technical documentation to make the most of this revolution.