December 2018 | Text by Kirk St.Amant 

Usable design – giving users what they expect

Usability is determined by how quickly our users can identify a certain function of our product and use it – a process strongly linked to our users’ experiences and expectations. Here is how understanding cognitive processing can lead to better, more usable designs.read more...

December 2018 | Text by Nithya Krishna 

Don’t instruct, converse!

Conversational user interfaces such as chatbots or digital assistants change the way we seek and perceive information. What we are looking for is an interaction that most naturally resembles a human conversation. read more...

November 2018 | Text by Ralf Heindoerfer 

User assistance 4.0 – How personalization, VR and AR change the way we communicate with our users

Virtual and Augmented Reality can teach us how to use, operate and navigate the physical world like no user instructions ever could. These new technologies are on their way to revolutionize the way we consume information. read more...

November 2018 | Text by Alberto Ferreira 

One size does not fit all: Personalizing content and e-commerce experiences

Personalization is a key word in the modern consumer market. Presenting users with information, services or products that might be interesting to them at a particular moment and in a particular place can greatly increase your revenue. And you might be surprised how even small initiatives can have a big impact. read more...

October 2018 | Text by Anna-Lotte Wienstroer 

All fun and games

What do users understand better: a manual printed on paper or online training with game elements? This is a rather difficult question to answer but – thanks to a recent master thesis – the effort of answering it has been taken care of.read more...

October 2018 | Text by Emilia Marius 

Are deep learning algorithms a viable solution?

We have entered the age of Artificial Intelligence (AI). But how do we implement it? To assess the pros and cons and choose the most suitable solution for each project, it’s important to understand the difference between machine learning and deep learning. read more...

September 2018 | Text by Rahel Anne Bailie 

Pushing syrup through a straw

In times of bots and Information 4.0, technical communication has become more significant than ever. Yet, the rising expectations are rarely met with extra resources for TC departments. Operational strategies are much needed for times when content exceeds capacity.read more...