“Do well and talk about it” is how public relations work. But what must technical writers do so that their services are talked about and their work is recognized? And what are the tasks of the head of documentation?
Even the best technical documentation is no guarantee for boosting the position of technical documentation in your company. Additional measures are necessary to better acquaint the documentation department and its skills. A professional communication concept that includes all information channels of an organization is recommended as a key enabler.
The result is about achieving a positive image for the department, the satisfaction of the technical writers and finally the benefit for the organization. So what exactly should the communication concept deal with in detail?
What is the wow factor?
Along with fulfilling orders professionally, a department is also responsible for its image, e.g. as a successful problem-solver. Promoting a positive public image is key here. A glance at the marketing department might help here.
Brands are developed and advertised in the marketing department. ...
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