Clear information is important not only in every manual but also for product-related texts on the Internet. Online, the placement of the text is just as crucial as the content itself. Finding the right place and the suitable form is, however, not always easy, at least until now.
Marketing has developed a new discipline over the past few years: "content marketing" or content promotion. Anyone who thinks that they are already practicing content marketing "because marketing has never worked without content", is wrong. The new discipline does not deal with creating valuable content but with distributing the content to appropriate points. Therefore, it is important to understand the potential customers and their behavior as precisely as possible.
Joe Pulizzi, the founder of the Content Marketing Institute, defines content marketing as the marketing and business process, where relevant and valuable content is created and distributed such that it reaches a clearly defined target customer group. The objective of content marketing is to support, inform and delight the customers such that they are ultimately motivated to buy products [2].
Significance for purchasing ...
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