April 2018 | Text by Dave Ruane 

The need for speed of global content

Within content enterprises, the continuous delivery of content in multiple languages has quickly become a basic need. How did we get here and how can we ensure meeting customer demands?read more...

March 2018 | Text by Alberto Ferreira 

O2O and the next generation of e-commerce

When Amazon opened its first physical stores in 2017, the retail giant countered a decade-long trend that has seen online trade rise and rise while traditional shops were brought to their knees. Is the return to offline the next step on the journey towards a customer-focused, omnichannel strategy?read more...

December 2017 | By Sam George 

Operationalizing Augmented Reality in the enterprise

Augmented Reality (AR) is a technology that superimposes virtual information over a physical device in the real world. Consumer deployments in areas like gaming are more common and well known, but how does AR apply to companies that do not necessarily deal with consumer products? And how do you go about implementing an AR solution in a large enterprise?read more...

November 2017 | Text by Don DePalma 

Talk to me

There’s an explosion of speech interfaces for computers, smartphones, and other devices. None of them would pass the Turing Test, a classic test for determining whether a computer is thinking and responding as a human would. However, developers around the world are enhancing conversational user interfaces (CUIs) to mimic human response.read more...

November 2017 | Text by Alan Houser 

Exploring voice applications for user assistance

Voice assistants such as Amazon Alexa or Apple Siri have been around long enough to become much relied-on aides for millions of users. They also offer great opportunities for user assistance. However, while the tools are already out there, the tc community has yet to fully seize these possibilities.read more...

November 2017 | Text by Nithya Krishnan 

Why click when you can chat? – Transitioning to conversational UIs

Conversational user interfaces have made their way into our everyday lives and they are here to stay. But what does this mean for technical communicators? How can we adjust our writing style away from the matter-of-fact tenor that has been instilled in us and towards a relaxed, conversational tone?read more...

August 2017 | By Axel Poestges 

A shortcut to global customer experience management

So we’ve all heard how important it is to change our business thinking and put ourselves into our customer’s shoes. But how realistic is it to change the mindset of an entire global organization? Impossible, you say? Here is a quick-win approach that might get the process kick-started.read more...