Tech doc teams have long known the benefits of modular, reusable content. But content development processes outside their team might not run as smoothly and efficiently. It is time we step up to advocate content automation across the organization.
The demand for high-value, multi-channel content has risen quickly over the past 20 years, and technical communicators have been at the apex of this movement. Using standards such as DITA – an XML model for authoring and publishing technical information – technical documentation professionals have used a componentized approach to content that is significantly more effective than creating standalone, static documents in unsearchable silos.
The problem is, however, that much of today’s business-critical content is created outside the tech docs teams by subject matter experts who are confined to using manual, ad hoc approaches that are error-prone, inefficient, disjointed, and deliver subpar customer experiences. This group of authors produces multiple times more content than technical writing teams but have the least mature technologies and processes for doing so.
For years, software ...
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