November 2018 | Text by Alberto Ferreira 

One size does not fit all: Personalizing content and e-commerce experiences

Personalization is a key word in the modern consumer market. Presenting users with information, services or products that might be interesting to them at a particular moment and in a particular place can greatly increase your revenue. And you might be surprised how even small initiatives can have a big impact. read more...

October 2018 | Text by Anna-Lotte Wienstroer 

All fun and games

What do users understand better: a manual printed on paper or online training with game elements? This is a rather difficult question to answer but – thanks to a recent master thesis – the effort of answering it has been taken care of.read more...

October 2018 | Text by Emilia Marius 

Are deep learning algorithms a viable solution?

We have entered the age of Artificial Intelligence (AI). But how do we implement it? To assess the pros and cons and choose the most suitable solution for each project, it’s important to understand the difference between machine learning and deep learning. read more...

September 2018 | Text by Rahel Anne Bailie 

Pushing syrup through a straw

In times of bots and Information 4.0, technical communication has become more significant than ever. Yet, the rising expectations are rarely met with extra resources for TC departments. Operational strategies are much needed for times when content exceeds capacity.read more...

August 2018 | Text by Ray Gallon 

Learning reinvented: How AI turns technical communicators into educators

The world is changing with increasing speed. So how can we keep up? Lifelong learning has become an absolute necessity, and technical communicators hold a crucial position in enabling an individualized, customized transfer of knowledge.read more...

August 2018 | Text by Fabrice Lacroix 

Analytics: moving from cost to value

The times when technical documentation teams needed to justify their worth are well and truly over. Or are they? Here is how TC can deliver information that could be essential to the entire enterprise. read more...

June 2018 | Text by Bhushan Jahagirdar 

Understanding blockchain technology

"Blockchain" has become a popular term in recent years, particularly in technical industries. But what is the concept behind it and what are its applications? And could it transform the way that information is developed and managed?read more...