February 2016 | By Ute Klingelhöfer 

Content as a selling point

Clear information is important not only in every manual but also for product-related texts on the Internet. Online, the placement of the text is just as crucial as the content itself. Finding the right place and the suitable form is, however, not always easy, at least until now.read more...

January 2016 | By Rebecca Ray 

Soliciting customer feedback in today’s global social world

Customer feedback enables smart business decisions. For valuable feedback, ask specific questions and never lose sight of the bigger picture. read more...

November 2015 | By Keith Boyd 

The (content) innovator’s dilemma

Content professionals are under constant pressure to innovate, yet there’s significant tension between innovation and nailing the fundamentals. Principal Director at Microsoft Keith Boyd describes those tensions by comparing Windows releases and their relative level of focus on fundamentals vs. innovation. His key observation after managing content teams at Microsoft for over 15 years: You can’t...read more...

August 2015 | By Alberto Ferreira 

Here and everywhere: Ubiquitous computing allows universal access to information

The day of the steam-powered, ash-spewing, gear-cranking machine is long gone. Ever since the dawn of the digital age, equipment has progressively become networked, embedded, and miniaturized. Technology is literally everywhere. And it can deliver any information from any point in the world in a heartbeat.read more...

August 2015 | By Alexander Hoffmann 

Smart factories require smart documentation

Faster product lifecycles, ever-more complex systems and a large range of product variants are providing big challenges to industrial production and technical documentation. But how does the Internet of Things change the manufacturing industry as we know it? Do smart factories even require any technical communication or will the smart product of the future simply explain itself? What will the job...read more...

May 2015 | By Keith Boyd and Tom Aldous 

Eight steps that will take you into the content era

Way back in 1996, Bill Gates famously coined the phrase "content is king". That simple statement has been interpreted and misinterpreted in the intervening decades, but regardless of his intent, the statement is now more relevant than ever. read more...

May 2015 | By Jürgen Lumera 

How Augmented Reality impacts technical documentation

Augmented Reality is delivering ground-breaking opportunities in technical communication. But while the market is thirsting for more, technical writers have been slow to adopt the trailblazing innovation. A wake-up call to the tc industry.read more...