May 2015 | By Dirk Schart 

New realities: How we interact with digital content in the future

Augmented Reality (AR) is no longer just an innovative buzzword. Companies are looking for ever more intuitive ways to visualize the mountains of data they have on their servers. Even Facebook’s Mark Zuckerberg considers AR one of the most important platforms for the next few years. So, how far has the technology come and which devices are already available?read more...

March 2015 | By Joe Gollner 

Why content marketing and technical communication need each other

The hype around content marketing has left many of us wondering what changes it will bring to our professional lives. Is it all happening in the parallel universe called marketing? Or are we on the road to technical content marketing?read more...

March 2015 | By Rahel Anne Bailie 

Why we need to embrace social business

The rise of content marketing forces us to re-think the very idea of technical communication. Not only do we need to produce top-quality, accurate user information, but content that has the power to engage consumers at any part of the customer journey.read more...

February 2015 | By Wolfgang Ziegler and Heiko Beier 

Content delivery portals: The future of modular content

How will content reach users in the future? Moreover, how can the interests of specific target groups be better considered? Special portals with intelligent search options are promising to solve this task. So what has already become reality and what are realistic visions?read more...

January 2015 | By Ray Gallon 

Anywhere, anytime, collaboratively - the m-learning paradigm

Mobile learning forces educators to try to understand the learner’s needs and abilities on a deeper level than ever before. What opportunities does m-learning hold for technical communicators?read more...

December 2014 | By Raymond Calbay 

Listening to social media to improve technical content

Technical writers can no longer ignore social media. Valuable (and not so valuable) information about your company, its products and possibly even its instruction manuals is being exchanged here on a daily basis. So how can you extract the clues from the chatter?read more...

November 2014 | By Scott Abel 

Why you need a unified customer experience strategy

If you're looking for ways to improve the customer experience, take a close look at the way you produce content. Chances are, you'll discover that many of the frustrations your customers have with your brand are a direct result of their experience with the content you produce. Or, more specifically, a direct result of how your organization creates, manages, and delivers the information you...read more...