Despite its seemingly insignificant role on the global market, the island nation on the edge of most world maps boasts an astonishing amount of benefits for international businesses. Could it be the next go-to destination for the localization industry?
New Zealand may not seem like the obvious location to set up a localization and translation business. Geographically it’s tucked away on the bottom right hand corner of most world maps and, at first glance, its linguistic competency seems insular. Its three official languages are English, Māori, and New Zealand Sign Language, while a mere 19.3 percent of women and 17.8 percent of men speak more than one language, according to the nation’s 2013 Census.
A monolingual island?
There’s also evidence of a second language-learning shortfall faced by New Zealand’s schools. While educators and politicians are devising a national language policy to tackle the problem, dig deeper and it’s clear that these statistics tell only a fraction of the story. Rather than being a confused mass of nationalities, New Zealand is earning a reputation as a homogenous, friendly and inclusive place to live and ...
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