September 2018 | Text by Leah Guren 

What are you worth?

When was the last time you really thought about your worth? I don’t mean your intangible value as a human being, but the monetary value you can place on your professional skills. read more...

June 2018 | Text by Leah Guren 

What airport wayfinding can teach TC practitioners

If you travel as much as I do, you probably spend many hours every year in airports. Some of that time is needed for ticketing, check-in, getting through security, and finding the correct gate. But often, you are still left with a long, boring waiting time. read more...

June 2018 | Text by Robert Meyer 

One word, one meaning

Think using a controlled language is too complicated, not suited for your market or simply too “controlling”? Think again. The S100D and the ASD STE-100 are two free standards for Simplified Technical English that could help you produce more user-friendly documents with no new software needed. read more...

May 2018 | Text by Nithya Krishnan 

Write to design

A good user interface is usually associated with visually appealing elements such as colors and buttons. But it is words that truly deliver your message. "UX writing" not only improves your copy, it helps you to develop user interfaces with a catching, narrative design. read more...

May 2018 | Text by Arjen van den Akker 

Technical product information impacts brand perception

Technical product documentation has always been an important component of a company’s sales offerings, but in recent years it has started to play a much larger role in the overall customer purchase experience. A survey conducted by SDL highlights where in the customer journey technical documentation offers valuable touchpoints. read more...

May 2018 | Text by Calvin Scharffs 

Three best practices to improve CX and boost engagement

Engaging customers around the globe means speaking multiple languages while maintaining one distinctive voice – a juggling act that becomes ever more vital in the era of the customer.read more...

April 2018 | Text by Leah Guren 

The secrets of user compliance – why users ignore instructions

As professional technical communicators, we make an effort to create clear, thorough instructions for our users so that they can use our products safely and effectively. But despite our best efforts, our clear instructions and careful warnings are often ignored. Why does this happen and what can we do about it?read more...