Structured technical content has enormous potential. Following best practices in creating technical information will ultimately lead to greater customer satisfaction.
This article provides abbreviated content from a recent eBook of the same name published by SDL. Download the entire eBook here.
The customer experience... more than marketing
Companies now aspire to a holistic strategy to engage with customers and provide them with a relevant, consistent, high-quality experience. Your brand is defined by the sum of every experience your customer has with you at every touchpoint – from a print advertisement to a website, from an in-store purchase to online help, from marketing content to user documentation... online or offline... mobile or PC... pre-sale or post-sale. Each and every experience is crucial.
Quality automation
Automation of basic quality checks during the creation process will dramatically improve your content. Ideally, content is checked while it is being created to prevent inconsistency. The best way to do this is to use a centralized ...
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