May 2018 | Text by Arjen van den Akker 

Technical product information impacts brand perception

Technical product documentation has always been an important component of a company’s sales offerings, but in recent years it has started to play a much larger role in the overall customer purchase experience. A survey conducted by SDL highlights where in the customer journey technical documentation offers valuable touchpoints. read more...

May 2018 | Text by Calvin Scharffs 

Three best practices to improve CX and boost engagement

Engaging customers around the globe means speaking multiple languages while maintaining one distinctive voice – a juggling act that becomes ever more vital in the era of the customer.read more...

April 2018 | Text by Leah Guren 

The secrets of user compliance – why users ignore instructions

As professional technical communicators, we make an effort to create clear, thorough instructions for our users so that they can use our products safely and effectively. But despite our best efforts, our clear instructions and careful warnings are often ignored. Why does this happen and what can we do about it?read more...

March 2018 | Text by Jan Oevermann 

Technical Documentation 4.0

The manufacturing industry is facing yet another revolution which transforms the way machines, humans and factories work together: Industry 4.0 - a term introduced by the "High-Tech Strategy 2020" of the German government [4]. read more...

March 2018 | Text by Andrea Ames 

Product content in the brave new world of cognitive technology

Is the recent frenzy around cognitive technologies – deep learning, agentive technology, bots, and AI – something technical communicators need to be concerned about? Do these technologies herald a new renaissance for content? Or is our field doomed to obsolescence when the bots take over?read more...

March 2018 | Text by Jayna Locke 

Software review: MadCap Flare 2017 r3

As a technical publications manager, I needed a tool refresh about three years ago. My team and I discovered MadCap Flare and launched a journey to adopt the tool and convert our large library of critical content from many different source tools to MadCap Flare. read more...

February 2018 | Text by Birgitta Geischberg 

Emotion amplifiers

Many readers find technical documentation boring and dull. But the motivation to deal with it can be boosted; perhaps even with character combinations that were invented 35 years ago.read more...