December 2019
Freelancers are transforming the tech industry
December 2019
Five factors to consider when localizing for India
June 2018
What airport wayfinding can teach TC practitioners
If you travel as much as I do, you probably spend many hours every year in airports. Some of that time is needed for ticketing, check-in, getting through security, and finding the correct gate. But often, you are still left with a long, boring waiting time. read more...
June 2018
One word, one meaning
Think using a controlled language is too complicated, not suited for your market or simply too “controlling”? Think again. The S100D and the ASD STE-100 are two free standards for Simplified Technical English that could help you produce more user-friendly documents with no new software needed. read more...
May 2018
Write to design
A good user interface is usually associated with visually appealing elements such as colors and buttons. But it is words that truly deliver your message. "UX writing" not only improves your copy, it helps you to develop user interfaces with a catching, narrative design. read more...
May 2018
Technical product information impacts brand perception
Technical product documentation has always been an important component of a company’s sales offerings, but in recent years it has started to play a much larger role in the overall customer purchase experience. A survey conducted by SDL highlights where in the customer journey technical documentation offers valuable touchpoints. read more...
May 2018
Three best practices to improve CX and boost engagement
Engaging customers around the globe means speaking multiple languages while maintaining one distinctive voice – a juggling act that becomes ever more vital in the era of the customer.read more...
April 2018
The secrets of user compliance – why users ignore instructions
As professional technical communicators, we make an effort to create clear, thorough instructions for our users so that they can use our products safely and effectively. But despite our best efforts, our clear instructions and careful warnings are often ignored. Why does this happen and what can we do about it?read more...
March 2018
Technical Documentation 4.0
The manufacturing industry is facing yet another revolution which transforms the way machines, humans and factories work together: Industry 4.0 - a term introduced by the "High-Tech Strategy 2020" of the German government [4]. read more...