As content continues to gain importance as a business asset, organizations are slowly transforming into global content factories. This trend offers an attractive career opportunity to localization professionals who – with their rich experience in managing complex and diverse content types – hold important skills for new leadership positions.
In the evolving world of digital marketing, there is a shift happening that can benefit the careers of localization professionals with content backgrounds – and content experts with localization experience. The shift comes about as companies gather the strands of digital marketing, such as email, landing pages, SEO, apps, blogging, click advertising, social, and paid social, into coordinated or integrated campaigns. Each of these activities originates in separate teams, which we call marketing silos. The teams may be internal or external, or a combination, further amplifying the coordination challenge. The localization requirement adds even more complexity.
Today's marketing silos
Campaigns run from a single marketing silo require little coordination, and most teams have built up their process and technology without considering the activities of other silos. Today, companies recognize ...
Read more after login
tekom members can log in directly with their "My tekom" access data.
You are not yet a tekom member, but would like to read one or more articles in full? Then you have the opportunity to register on the internet portal of the technical journal 'tcworld' without obligation. Once you have registered, you can select any three specialist articles and view them in full for a period of two months. The selection will then be deleted and you can select three new articles for the next two months.
As a tekom member you benefit from the following advantages::
- Online access to all articles of the trade magazine 'tcworld magazine'
- Exclusive specialist articles from all areas of technical communication
- Regular new articles from over 300 authors
- The technical journal 'tcworld magazine' as a printed edition
- Reduced admission prices to tekom conferences
- Membership fees for tekom publications
- Access to 'my tekom', the web forum with job offers / job requests, appointments, expert advice, service provider file and much more
Login
Registration
Promised: The trade magazine 'tcworld magazine' is the best we have. And we don't make the choice easy for ourselves. Every month, the editorial staff of the technical journal 'tcworld magazine' publishes the latest articles by renowned authors. This demanding selection is available exclusively to members of tekom (as usual, including the printed edition).
The trade magazine 'tcworld magazine' stands for intelligently prepared specialist articles, texts written to the point, informative content, surprising insights, international perspectives and communicates technical communication in an understandable, fast, clear and uncomplicated way - exclusively for you.
