June 2019 | Text by Rebecca Ray 

Driving digital transformation on a global scale

Supporting a digitally enriched customer journey right across all markets is no easy task. It involves far more than introducing new interfaces or apps. What organizations really need is to upgrade their global strategies.read more...

June 2019 | Text by Burckhardt Rueffer and Miguel Sevener 

Is the translation industry suffering fast food syndrome?

Translation quality has been greatly compromised in the attempt to meet budgets and tight timelines. How good is "good enough"? Is it perhaps time to establish quality standards to protect our profession?read more...

March 2019 | Text by Krissy Welle 

Language technology to the rescue

Kató Speak is a new translation memory tool that was created to enable communication in a humanitarian crisis. But its potential could reach well into the commercial market. read more...

January 2019 | Text by Yasmin Steiert 

Facing Artificial Intelligence as a small language service provider

The rise of Artificial Intelligence (AI) is threatening many freelance translators and small language service providers (LSPs). But worrying about declining prices is no solution. What is needed is a collective approach to protect small businesses and to use AI to secure their existence. read more...

December 2018 | Text by Rebecca Ray 

Don’t let global content missteps trip you up

C-level executives ignore the power of global content at their own risk – neglecting or mismanaging it can negatively impact brand value, the bottom line, and even their own career paths.read more...

July 2018 | Text by Afaf Steiert 

Tales from a traveling interpreter

Thinking of working as an escort interpreter? Or hiring one for your next business trip? Here are the skills that any interpreter should possess.read more...

July 2018 | Text by Benjamin B. Sargent 

Mobile-forward design – Principles for maximizing return on language investment

Based on data gathered from 3,169 websites, CSA Research has uncovered a set of principles that the firm defines as mobile-forward design (MFD) – design principles that help global brands deliver brand.com experiences in more than 45 languages. It argues for a "same experience, all devices, all markets, all languages" approach to expanding a brand’s total addressable audience. read more...