So we’ve all heard how important it is to change our business thinking and put ourselves into our customer’s shoes. But how realistic is it to change the mindset of an entire global organization? Impossible, you say? Here is a quick-win approach that might get the process kick-started.read more...

Tech doc teams have long known the benefits of modular, reusable content. But content development processes outside their team might not run as smoothly and efficiently. It is time we step up to advocate content automation across the organization. read more...

Since 2011, the Schema.org initiative has set a standard for structured information. The technical communication community can already benefit and deliver valuable input for further progress.read more...

Technical communication and content marketing have a defined goal in common: to deliver high-quality content that helps people solve problems. Yet given this fact, why does a gap – often a yawning chasm – persist between the efforts of technical writers and content marketers within most organizations?read more...

A taxonomy is essential infrastructure. Its visible forms such as menus and facets are only one application. It can also provide the crucial plumbing and wiring – the metadata and logic to guide your customers from Google to your site and finally, to the actual content they need. read more...

Feedback can be a gift and an asset that content-producing teams can use to demonstrate their value and improve the success of their content. But how can we measure the value of our content?read more...

The rise of smart products, Industry 4.0 and the Internet of Things are greatly changing the scope of technical documentation. These systems render static user information obsolete. Instead they require dynamic, modular and constantly updated information that can be compiled and displayed in a customized and contextualized manner. "Information 4.0" was a hot topic at this year’s tcworld...read more...