April 2017

Byte Level Research publishes its Web Globalization Report Card

Google emerged on top of the 2017 Web Globalization Report Card, published in February 2017 by Byte Level Research.

"Google has long been a language pioneer, now supporting more than 100 languages via Google Translate and 725 languages for Gmail," said report author John Yunker. "But its not just languages that make a website succeed globally. Companies need to support fast-loading mobile websites, locally relevant content, and user-friendly navigation."

For 2017, Byte Level Research studied 150 websites across 15 industry categories and more than 80 percent of the Interbrand Best Global Brands. Websites were graded according to languages supported, global navigation, global and mobile website architecture, and localization.

Notable highlights include:

  • Wikipedia is far and away the language leader, with content in more than 290 languages. The company also now supports a mobile-friendly layout that is considerably more effective than most Fortune 100 mobile websites.
  •  Consumer goods companies such as Pampers and Nestlé are good examples of non-tech companies that are making positive strides in improving their website globalization skills.
  • IKEA returned to the list this year after making a welcome change to its global strategy.
  • Nissan made this top 25 list for the first time, having launched a new world-ready global design and improved global gateway.
  • As a group, the top 25 websites support an average of 54 languages, up from 52 last year.
  • NIVEA provides an excellent example of a company that localizes its models for local websites one of the few companies to do so.
  • The average number of languages supported by all 150 global brands is now 31.

Byte Level Research has been benchmarking websites based on their global effectiveness including languages, depth of local content, global consistency, and usability for more than a decade. The 2017 Web Globalization Report Card is the thirteenth edition of this report and has followed globalization trends since its inception.

www.bytelevel.com