November 2017

New book The Language of Localization published by XML press

Today marks the release of The Language of Localization, the latest book in The Content Wrangler Content Strategy Book Series. The new title is available through print and ebook retailers worldwide.

The Language of Localization defines 52 terms from the field of localization – terms, which the publishers believe every business professional should know. The book is targeted at both professionals who work in localization as well as business leaders who need to understand enough about localization to make good decisions about their company’s global markets.

Each term has been authored by an expert practitioner and comes with a short definition, a statement of why this term is important, and an essay that explains why a business professional should understand the term.

The Language of Localization covers everything from basic terms, such as translation, to the latest concepts, such as augmented translation and machine translation. In addition, there are short definitions of 70 business, linguistics, and standards terms. For those who want to dig deeper, there are more than 150 references for further exploration.

Editor Kit Brown-Hoekstra, former president of the STC, realized a knowledge gap with regard to the terminology we use in localization, when working on other titles of the book series. "For many clients, localization is still a 'black box', where the client lacks insight or understanding of how their content and product development processes affect localization quality and cost. This book can give them a basis for understanding and communicating with their localization vendors."

In today’s global world, Kit believes that localization is key in capturing local target audiences: "At US$42 billion annually and growing, localization touches every product, process, and service globally and is one of the largest industries that few people outside the industry know about. I’ve concluded that this is because localization, like technical communication, is part of the infrastructure. It’s so deeply embedded that you don’t notice it until it’s wrong or missing, similar to the bridge you travel over every day. Yet, companies rise or fall based on their ability to capture their target market and to meet the requirements of local government regulations. Localization is key to making this happen."

The Language of Localization is published by XML Press and can be purchased in print (US$25.95) or as an ebook ($19.95).