February 2013
Of language barriers and strict deadlines: Tackling the German challenge
German-Indian business relationships have long been a topic of discussion. Many German companies have been successful on the Indian market for quite some time already. Recent success stories include the Volkswagen Group, who is now operating a manufacturing unit in Chakan, Pune. Other well-known companies such as Bosch, Siemens, and Henkel have also established thriving businesses in...read more...
December 2012
Technical communication in Korea: The challenge of gaining industry awareness
With a rapidly developing economy that thrives on exports, Korea finds itself in need of high-quality technical documentation, but lacks experience and staff. read more...
September 2012
One nation, many cultures
The all-time classic Crocodile Dundee has created an image of Australia as a place inhabited by laid-back bushrangers; a continent so remote that it hardly interferes with the real world. In fact, Australia is a fascinating melting pot of countless societies and nationalities, a place where the diversity of culture is accentuated and celebrated like nowhere else. The wealth of linguistic...read more...
March 2012
Arabic in a nutshell
With more than 300 million speakers around the world, Arabic is a language that certainly can’t be dismissed by global organizations. Yet, many companies struggle with Arabic localization, the language’s right-to-left-format as well as other specialties that provide lots of challenges.read more...
March 2012
Localizing effectively to reach audiences around the world
Today we are all connected globally. Markets cross geographic lines. Potential customers who could not be reached before are now using mobile phones to connect and buy. Therefore, companies looking for new markets and more customers need translation, localization, and, possibly, internationalization to compete successfully. Here is an insight into the translation and localization industry and how...read more...
January 2012
India offers new business opportunities
India stood tall amidst the financial ruins of 2008 in the company of only a few other countries. A gross domestic product growth rate of 6.7%, braving global recession, had a subtext that not many in the language industry seem to have understood. For one thing, this growth was achieved backed by a strong domestic demand, not to mention the demographic composition of the consumer.read more...
September 2011
Business opportunities on the Russian information management market
While industries such as automobile, microelectronic, software, chemical along with many other industries have a strong presence in the Russian market, there is still huge potential in the segment of technical communication and information management. European companies in particular could hit upon great business opportunities when introducing their products and services on the Russian market.read more...








