German-Indian business relationships have long been a topic of discussion. Many German companies have been successful on the Indian market for quite some time already. Recent success stories include the Volkswagen Group, who is now operating a manufacturing unit in Chakan, Pune. Other well-known companies such as Bosch, Siemens, and Henkel have also established thriving businesses in India. So what has been the mantra for success for these German companies? And, which attributes will help Indian companies to succeed in the German market?
There are many Indian companies, who have been successful in Germany, but their presence is not as dominant as the presence of the German companies on the Indian market. This raises the immediate question: Why is that so?
Communication barriers
There are many reasons for communication barriers. The most important reason is language. The German language is one of the major factors that hinder the entry as well as the growth of non-German companies. There are many non-German companies in Germany but they all have successfully tackled this problem by adopting the local language.
Previously, when I worked as a business development assistant, my job was to assist Indian companies who were interested in expanding into Germany but lacked the language know-how and intercultural finesse. These issues have often led Indian companies to postpone or even cancel their plans of expanding into ...
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