February 2012 | By Sunita Shelar and Sita Bhatt 

Building a social network within an enterprise

Social networks abound in our virtual world. Social networking is not new to the human race. Technology has helped over the years to evolve the tools we use to communicate and to network socially. Social media networks allow for two-way communication between participants, thus fostering and encouraging relationships. Whether in the real or virtual world, we use the same behavior patterns to...read more...

November 2011 | By Andrew Bredenkamp 

Choosing the right words – an introduction to Search Engine Optimization

With an estimated 350 million registered domains, the best information might be lost within the jungle of the World Wide Web. Search engines have become the most important instruments for guiding users through this forest of content and helping them find what they are looking for. Search Engine Optimization (SEO), also sometimes related to as Search Engine Marketing (SEM), is today an emerging...read more...

November 2011 | By Nad Rosenberg 

Mobilizing your content

The mobile device has affected us tremendously – certainly in our personal lives – and now it is about to affect our professional lives, if it hasn’t already done so. This year, smartphone sales will equal PC sales. The proliferation of content on these devices is so great that some people have compared the mobile phenomenon to the invention of the printing press. But what does this mean for...read more...

November 2011 | By Scott Prentice 

Is there an ePub in your future?

In April of 2011, the Association of American Publishers stated that eBooks were the Number 1 format among all trade categories for the month. If you have been watching the news, you are likely to see frequent reports of eBooks outselling printed books. Among all dedicated readers and applications, ePub is the most widely accepted eBook format. Let’s take a closer look at what an ePub is and how...read more...

October 2011 | By Rachel Herwartz 

When does terminology really pay?

With the help of interviews and a table calculation it is possible to calculate the costs incurred by a company when there is no terminology management. It is also possible to determine how the benefits of technology can be increased through a combination of personnel and software.read more...

September 2011 | By Rolf Keller 

Cloud Computing in Technical Communication

In cloud computing, the data from internal servers is moved to an external computer network – a kind of cloud consisting of innumerable linked computers. It is entirely conceivable that the data for technical communication lies in one such cloud and is edited over the Internet. Different network types and services exist for this purpose. Anyone looking into this closely quickly comes up against...read more...

August 2011 | By Sarah O’Keefe 

The economics of information

In Europe before the 1450s, books were precious, rare objects and were usually copied by hand over a period of months or years. Johannes Gutenberg and his printing press changed the economics of information distribution. The result of this change were less expensive books, greater literacy, and a challenge to those who benefited from restricting information. Today, the rise of the Internet has...read more...