Monika V. Kronbuegel is the CEO of Global DiVision, an international consulting company that focuses on organizational development and human resource development in multinational companies. A German national, Monika V. Kronbuegel has lived and worked in numerous countries including India, Japan, the United States, Latin America, and many European nations. She is currently working on her doctoral thesis, which focuses on intercultural competences in international marketing and the role of intercultural training in international organizations. tcworld magazine spoke to her about her experience with Indian clients and business partners.
Which personal experience has shaped your image of German-Indian business relationships?
In 1996, I stayed in New Delhi for nine months to establish an affiliate for my employer at that time. I had an appointment with one of our new cooperation partners for a business lunch. In preparation of this meeting and dealing with the Indian culture, I had learnt that Indian people prefer to start a business conversation with small talk – especially when combined with lunch. I had told myself to not talk about business before the meal was finished.
So I chatted away about family and other things, while – curiously enough – my conversation partner regularly tried to talk business. I gave him quick answers and then went back to small talk. After a while the atmosphere became uncomfortable; we were undoubtedly following different objectives. Even though I did not really know the person, I dared to ...
Read more after login
tekom members can log in directly with their "My tekom" access data.
You are not yet a tekom member, but would like to read one or more articles in full? Then you have the opportunity to register on the internet portal of the technical journal 'tcworld' without obligation. Once you have registered, you can select any three specialist articles and view them in full for a period of two months. The selection will then be deleted and you can select three new articles for the next two months.
As a tekom member you benefit from the following advantages::
- Online access to all articles of the trade magazine 'tcworld magazine'
- Exclusive specialist articles from all areas of technical communication
- Regular new articles from over 300 authors
- The technical journal 'tcworld magazine' as a printed edition
- Reduced admission prices to tekom conferences
- Membership fees for tekom publications
- Access to 'my tekom', the web forum with job offers / job requests, appointments, expert advice, service provider file and much more
Login
Registration
Promised: The trade magazine 'tcworld magazine' is the best we have. And we don't make the choice easy for ourselves. Every month, the editorial staff of the technical journal 'tcworld magazine' publishes the latest articles by renowned authors. This demanding selection is available exclusively to members of tekom (as usual, including the printed edition).
The trade magazine 'tcworld magazine' stands for intelligently prepared specialist articles, texts written to the point, informative content, surprising insights, international perspectives and communicates technical communication in an understandable, fast, clear and uncomplicated way - exclusively for you.
