Rob Hanna is an information architect and founder of Precision Content. Over a 30-year career, he has guided major organizations in adopting structured authoring. He observed that most failures stem not from technology, but from a lack of scalable, collaborative authoring practices. He launched Precision Content in Toronto in 2013 to address this challenge through better tools, processes, and research-based writing practices. In the age of AI, these practices are demonstrating that better AI outcomes stem from better human content experiences.