Olga Pechnenko-Kopp became Chief Executive Officer for McElroy Translation (of Austin, Texas USA) last October. As an under-40 leader with deep entrepreneurial experience, she brought a fresh perspective to the venerable language service provider. In this interview with her, we learn about changes in the industry and how it recovers from the economic downturn.
2009 was a tough year for the industry. What does it take to pull out of it in 2010? Will the language industry be able pull out of it in 2010?
Pechnenko-Kopp: I am an optimist by nature. I think that comes from growing up in Russia where you learn to see the best in everything. The silver lining of hard times is that you find out who can make it. McElroy Translation has been through many recessions in the past forty years, and we always came out strong – even stronger. As for our industry, I believe that 2009 showed U.S. companies that they need to continue to stay focused on global expansion so they don't depend completely on one country's economy. In general, the condition of the industry might not improve significantly, but each company's major focus will determine its own success in 2010.
Who inspires you in your work in the language servicesindustry?
Pechnenko-Kopp: Gary Hoover, ...
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