The Globalization and Localization Association (GALA) held its first-ever conference last month, 14 – 16 September at the J.W. Marriott in Cancun, Mexico. The conference, entitled GALA 2009: The language of business. The business of language, was filled with rich content and many opportunities for networking in the sun.
Craig Newmark, founder of Craigslist, one of the most successful online enterprises ever, kicked off the festivities by summing up his success with two words: customer service. He also spoke of ‘personal diplomacy’ and ‘bottoms-up democracy’ as critical elements of a successful business and urged attendees to take part in community service. International growth of Craigslist was also discussed, with Newmark explaining Craigslist’s slow global growth as deliberate, stating, “we only enter a new market when there is a clear desire for and interest in Craiglist in that market.”
After the keynote, attendees could choose from three tracks of workshops focused on different aspects of running a language and localization business: 1. sales and marketing; 2. tools and technology; and 3. management and operations.
A few highlights included Aki Ito of TOIN, who shared his sales secrets ...
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