Localizing your product is a great way to rapidly expand your business. A 2007 paper by the Localization Industry Standards Association (LISA), for instance, reported that $25 dollars was returned for every $1 invested in localization.
More than 78% of internet users are beyond the United States, in international markets, and in the past decade, the use of Arabic online has increased by over 2500%, Chinese by 12% and Spanish by 7%.
When businesses expand globally, they should invest in full localization of their websites and software. Localization includes translations and other conversion, and takes into account local practices and culture, providing a product that is comfortable for use in the target country. Your localization efforts should mature over time (see sidebar).
Localizing software
The first step in running a multilingual software business is to localize the software. Localizing software includes defining what can be localized, developing localization strategies based on expected sales, creating a product schedule for the localization process, using professional native translators to do the ...
Read more after login
tekom members can log in directly with their "My tekom" access data.
You are not yet a tekom member, but would like to read one or more articles in full? Then you have the opportunity to register on the internet portal of the technical journal 'tcworld' without obligation. Once you have registered, you can select any three specialist articles and view them in full for a period of two months. The selection will then be deleted and you can select three new articles for the next two months.
As a tekom member you benefit from the following advantages::
- Online access to all articles of the trade magazine 'tcworld magazine'
- Exclusive specialist articles from all areas of technical communication
- Regular new articles from over 300 authors
- The technical journal 'tcworld magazine' as a printed edition
- Reduced admission prices to tekom conferences
- Membership fees for tekom publications
- Access to 'my tekom', the web forum with job offers / job requests, appointments, expert advice, service provider file and much more
Login
Registration
Promised: The trade magazine 'tcworld magazine' is the best we have. And we don't make the choice easy for ourselves. Every month, the editorial staff of the technical journal 'tcworld magazine' publishes the latest articles by renowned authors. This demanding selection is available exclusively to members of tekom (as usual, including the printed edition).
The trade magazine 'tcworld magazine' stands for intelligently prepared specialist articles, texts written to the point, informative content, surprising insights, international perspectives and communicates technical communication in an understandable, fast, clear and uncomplicated way - exclusively for you.
