Since 2008, GALA has been observing the translation and localization market with regard to the economic performance of its member companies. While the survey results from late 2010 showed stagnating numbers, several of the major indicators in the quarterly survey are pointing up again in the first quarter of 2011. The overall economic picture is looking more prosperous again. Will 2011 be a year of solid growth for the language services industry?
Demand for services and products
or the first time since the end of 2008, more than 50 percent of respondents reported an increase in demand for their services (51 percent). Reaching almost 50 percent in the second quarter of 2010, demand dipped in the third quarter last year and slightly recovered in the fourth. More importantly, at the beginning of this year, there was also a clear drop in those who reported reduced demand: This figure went down to 26 percent, the lowest number since the beginning of 2009.
Regionally, North American members continued to perform well, with 62 percent reporting increased demand. In Asia demand shot up: While only 33 percent of respondents reported an increase in demand in the previous quarter, 71 percent indicated such a rise in the first quarter of 2011. Meanwhile, Europe showed the largest number of total respondents with a decreased demand (36 ...
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