Apps will be transformed by cognizant computing

"Cognizant computing is transforming personal clouds into highly intelligent collections of mobile apps and services," said Jessica Ekholm, research director at Gartner. Cognizant computing is a consumer experience, in which data associated with individuals is used to develop services and activities according to simple rules. These services include alarms, bill payments, managing and monitoring health and fitness, and context-specific ads. Cognizant systems will deliver their services across multiple devices. The practical application of cognizant computing helps business-to-consumer (B2C) companies to acquire deep insights into consumers' preferences and daily lives, which will therefore assist in creating better, more-personalized tailor-made services and offers, as well as ameliorate customer services. This, in turn, should help providers strengthen their competitiveness (and responsiveness) in a market where consumers are becoming increasingly aware of new services and offers, pricing structures, and the reputation of a brand. "Cognizant computing is already beginning to take shape via many mobile apps, smartphones and wearable devices that collect and sync information about users, their whereabouts and their social graph," said Ms. Ekholm. "Over the next two to five years, the Internet of Things and big data will converge with analytics. Hence, more data will make systems smarter." As a result, Ms. Ekholm said that by 2017, smartphones are expected to manage some tasks for us — probably better than we can do them ourselves. More-onerous administration tasks, such as booking our car in for service, changing a hotel booking if our plane is canceled, or sending information to our doctor about refilling our repeat prescriptions, are a few examples. Once this point has arrived, apps and services that are hosted in the personal cloud will interact with smartphones and other devices and the intricate app ecosystems they have created. Any company in the business of providing a service, using apps or selling devices will be affected by cognizant computing in some way. Cognizant computing will allow companies to better connect with customers and to create more valuable products, services and offers. <link http: www.gartner.com>www.gartner.com