- Wikipedia is far and away the language leader, with content in more than 290 languages. The company also now supports a mobile-friendly layout that is considerably more effective than most Fortune 100 mobile websites.
- Consumer goods companies such as Pampers and Nestlé are good examples of non-tech companies that are making positive strides in improving their website globalization skills.
- IKEA returned to the list this year after making a welcome change to its global strategy.
- Nissan made this top 25 list for the first time, having launched a new world-ready global design and improved global gateway.
- As a group, the top 25 websites support an average of 54 languages, up from 52 last year.
- NIVEA provides an excellent example of a company that localizes its models for local websites – one of the few companies to do so.
- The average number of languages supported by all 150 global brands is now 31.
Byte Level Research publishes its Web Globalization Report Card
"Google has long been a language pioneer, now supporting more than 100 languages via Google Translate and 725 languages for Gmail," said report author John Yunker. "But it’s not just languages that make a website succeed globally. Companies need to support fast-loading mobile websites, locally relevant content, and user-friendly navigation."
For 2017, Byte Level Research studied 150 websites across 15 industry categories – and more than 80 percent of the Interbrand Best Global Brands. Websites were graded according to languages supported, global navigation, global and mobile website architecture, and localization.
Notable highlights include: