The Context Server will simplify management, integration, and interoperability for WCM, Big Data, CRM, Digital Marketing, and Data Management Platforms. CXS will enable data on user behavior to be collected and aggregated into profiles and user segments to be defined based on demographics. Third party WCM systems will be able to tag and serve content based on these segments. Marketing systems will access profiles and compile lists for campaigns using CXS. Users will have the ability to control their collected data and safeguard their desired level of privacy by accessing the Context Server.
"Organizations are struggling to create consistent personalized experiences across channels, markets, and systems," said Serge Huber of Jahia, co-chair of the OASIS CXS Technical Committee. "The Context Server will make it possible to deliver personalization in a simple, interoperable way."
"CXS will speed up vendor innovation and reduce integration costs," added Thomas Sigdestad of Enonic, who also co-chairs the Committee. "A widely adopted standard will expand the broader market by making it easier to ramp up new products, integrate with existing systems, and grow niche opportunities into new market areas."
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