August 2018

August 2018 | Text by Adriana Blum 

Augmented Reality revolutionizes the shopping experience

Ecommerce and retail have taken a seat in the front row in implementing Augmented Reality technology. Many well-known brands have come up with innovative ways for an immersive customer experience. Here are some of their use cases.read more...

August 2018 | Text by Ray Gallon 

Learning reinvented: How AI turns technical communicators into educators

The world is changing with increasing speed. So how can we keep up? Lifelong learning has become an absolute necessity, and technical communicators hold a crucial position in enabling an individualized, customized transfer of knowledge.read more...

August 2018 | Text by Fabrice Lacroix 

Analytics: moving from cost to value

The times when technical documentation teams needed to justify their worth are well and truly over. Or are they? Here is how TC can deliver information that could be essential to the entire enterprise. read more...

July 2018 | Text by Prarthana Ajith 

Can I have the cake and eat it too?

Positive intelligence can dramatically change our lives, both personally and professionally. And while hard skills and experience take many years to build up and hone, positive intelligence can be improved with just a few focused exercises every day.read more...

July 2018 | Text by Afaf Steiert 

Tales from a traveling interpreter

Thinking of working as an escort interpreter? Or hiring one for your next business trip? Here are the skills that any interpreter should possess.read more...

July 2018 | Text by Benjamin B. Sargent 

Mobile-forward design – Principles for maximizing return on language investment

Based on data gathered from 3,169 websites, CSA Research has uncovered a set of principles that the firm defines as mobile-forward design (MFD) – design principles that help global brands deliver brand.com experiences in more than 45 languages. It argues for a "same experience, all devices, all markets, all languages" approach to expanding a brand’s total addressable audience. read more...

June 2018 | Text by Silvia Doehnert 

Back to Uni with TCLoc - an insider report

After working in translation and localization for many years, Silvia Doehnert decided to hit the school bench once again. She completed the TCLoc Master's Program at the University of Strasbourg as well as the tekom certificate. Here is her report.read more...