February 2017

February 2017 | By Christian Lieske and Felix Sasaki 

Linked Data and Schema.org: Crossing the language chasm with terminological assets

Since 2011, the Schema.org initiative has set a standard for structured information. The technical communication community can already benefit and deliver valuable input for further progress.read more...

February 2017 | By Davin Pukulis 

Better together: technical writers and content marketers

Technical communication and content marketing have a defined goal in common: to deliver high-quality content that helps people solve problems. Yet given this fact, why does a gap – often a yawning chasm – persist between the efforts of technical writers and content marketers within most organizations?read more...

February 2017 | By Joe Pairman 

The secret life of taxonomies: Web findability beyond browsing and facets

A taxonomy is essential infrastructure. Its visible forms such as menus and facets are only one application. It can also provide the crucial plumbing and wiring – the metadata and logic to guide your customers from Google to your site and finally, to the actual content they need. read more...

February 2017 | By Werner T. Fuchs 

Pretty Woman and reality

People like to see and hear stories, especially those that are gripping or those that simply allow the audience to dream. A user manual does not fulfill either of these conditions and by its nature it really shouldn’t. Even so, why not consider explaining technology with the help of a narrative? read more...

January 2017 | By Leah Guren 

Don’t use that fork! - The myth of the cultural faux pas

There once was an American businessman who was scheduled to visit his company’s Japanese subsidiary for a series of meetings. To prepare for the trip, he read about Japanese culture and customs, and even learned a few basic words of the language. He hired a consultant who taught him the proper way to greet his Japanese hosts, how to exchange business cards, how to eat with chopsticks, and more. read more...

January 2017 | By Wojciech Froelich 

Localizability and world-readiness for software

Software errors found after the product has been released can cost four to five times as much to fix as the ones uncovered during the design stage. And, for localized products, these costs can be multiplied by the number of target languages. Incorporating localization steps early can reduce costs and save precious nerves.read more...

January 2017 | By Eva Reiterer 

Working with distributed teams

In the era of virtual reality and ubiquitous computing, it is no surprise that more and more companies are going virtual when it comes to teamwork too. Geographically distributed teams hold many advantages, but the transition from working in brick and mortar offices to the virtual desk brings some challenges. Here are some things to consider when setting up distributed teams.read more...