November 2014

November 2014 | By Scott Abel 

Why you need a unified customer experience strategy

If you're looking for ways to improve the customer experience, take a close look at the way you produce content. Chances are, you'll discover that many of the frustrations your customers have with your brand are a direct result of their experience with the content you produce. Or, more specifically, a direct result of how your organization creates, manages, and delivers the information you...read more...

November 2014 | By Sarah O'Keefe 

The role of technical communication in customer experience

Attracting and maintaining customers has traditionally been the task of marketing and sales departments. Will the shift towards customer experience redefine the role of technical communication? What new responsibilities and opportunities lie ahead?read more...

November 2014 | By Diana Ballard 

Creating content for global-ready customer experiences

More and more companies strive to achieve personalized customer experiences that speak to the user naturally and fluently. In a globalized world, personalizing content also means combining corporate branding with the cultural and linguistic needs of customers around the world.read more...

October 2014 | By Andreas Guenter 

Mind (the) trap!

How do we think? What traps does our brain set for us? Moreover, what does this mean for our workday? Neurobiology and cognitive psychology provide surprising insights into a system that does not really function as rationally as we would like to think.read more...

October 2014 | By Heidrun Wehmeyer and Jutta Witzel 

Appreciate and motivate

Studies by pollsters and neurobiologists emphasize a greater binding with the company and more creative performance, when a manager appreciates his employees. The attitude of a manager and how he communicates are crucial.read more...