June 2019

June 2019 | Text by Burckhardt Rueffer and Miguel Sevener 

Is the translation industry suffering fast food syndrome?

Translation quality has been greatly compromised in the attempt to meet budgets and tight timelines. How good is "good enough"? Is it perhaps time to establish quality standards to protect our profession?read more...

June 2019 | Text by Prarthana Ajith 

A superpower called empathy

"When you show deep empathy toward others, their defensive energy goes down, and positive energy replaces it. That's when you can get more creative in solving problems." — Stephen Covey  read more...

June 2019 | Text by Rebecca Ray 

Driving digital transformation on a global scale

Supporting a digitally enriched customer journey right across all markets is no easy task. It involves far more than introducing new interfaces or apps. What organizations really need is to upgrade their global strategies.read more...

June 2019 | Text by Allison Ferch 

TAPICC and the language industry’s quest for interoperability

A collaborative, pre-standardization initiative strives to build consensus on use cases, metadata, and best practices for translation APIs. read more...

May 2019 | Text by Michael Schaffner 

The paradox world of numbers

"Weighing the pig does not make it any fatter" – a proverb that proofs to be especially true when dealing with indicator systems. But what chances do key performance indicators (KPI) provide and how can they be properly calculated and applied?read more...

May 2019 | Text by Nithya Krishnan 

When user assistance meets user experience

Both a content strategy and a design strategy are focused on the same goal: Creating experiences that are clear, concise and consistent. So, what does it take to create experiences that work seamlessly across products?read more...

May 2019 | Text by Jang Graat 

Customizing DITA – the Relax(i)NG way

DITA was specifically designed to cater to a large range of content domains. But only when customized to your specific needs will it reveal its true power.read more...