August 2019

August 2019

Changing lives with language in Mozambique

When providing translation support in a humanitarian crisis, language can protect and change lives.read more...

August 2019 | Text by Alberto Ferreira 

Content and cognition: Writing for the human mind

Ever since the beginning of the technological age, sci-fi forecasts were quick to render the human mind obsolete. Psychology has since highlighted the role of emotion and cognitive biases in how people understand and consume content. Here are some strategies for how to speak to customers old and new – and to their brains.read more...

August 2019 | Text by David Truog 

Understanding human perception to improve experience design

The quality of customers’ experiences with a company determines whether they choose to be loyal to it or switch to a competitor — Forrester’s data has proven it. So, it’s crucial for companies to better understand how people’s interactions with them shape their perceptions.read more...

July 2019 | Text by Charles Richard 

Digital change – it’s here to stay

Digital transformation is calling organizations to rethink not only their products and services but also internal processes and company structures. Is it time to take some daring risks?read more...

July 2019

A match made in Amsterdam

Introducing TAUS' "hi-fi" translation data serviceread more...

June 2019 | Text by Burckhardt Rueffer and Miguel Sevener 

Is the translation industry suffering fast food syndrome?

Translation quality has been greatly compromised in the attempt to meet budgets and tight timelines. How good is "good enough"? Is it perhaps time to establish quality standards to protect our profession?read more...

June 2019 | Text by Prarthana Ajith 

A superpower called empathy

"When you show deep empathy toward others, their defensive energy goes down, and positive energy replaces it. That's when you can get more creative in solving problems." — Stephen Covey  read more...