November 2018

November 2018 | Text by Leah Guren 

Is there a place for compassion in TC?

Data-driven business cases. Analytics. Standards. Methodologies. Certification. Open any TC-related magazine or journal and you will discover a strong focus on the business side of our industry.read more...

November 2018 | Text by Alberto Ferreira 

One size does not fit all: Personalizing content and e-commerce experiences

Personalization is a key word in the modern consumer market. Presenting users with information, services or products that might be interesting to them at a particular moment and in a particular place can greatly increase your revenue. And you might be surprised how even small initiatives can have a big impact. read more...

November 2018 | Text by Ralf Heindoerfer 

User assistance 4.0 – How personalization, VR and AR change the way we communicate with our users

Virtual and Augmented Reality can teach us how to use, operate and navigate the physical world like no user instructions ever could. These new technologies are on their way to revolutionize the way we consume information. read more...

October 2018 | Text by Daniela Staub 

Meeting the demand for academic training for technical writers

The profession of technical writers is a comparatively young one. It came into life in the 1960s, driven by an increasing technification and the mass production of modern products. Since the 1990s, study programs in technical communication are being offered. read more...

October 2018 | Text by Emilia Marius 

Are deep learning algorithms a viable solution?

We have entered the age of Artificial Intelligence (AI). But how do we implement it? To assess the pros and cons and choose the most suitable solution for each project, it’s important to understand the difference between machine learning and deep learning. read more...

October 2018 | Text by Anna-Lotte Wienstroer 

All fun and games

What do users understand better: a manual printed on paper or online training with game elements? This is a rather difficult question to answer but – thanks to a recent master thesis – the effort of answering it has been taken care of.read more...

October 2018 | Text by Anton Bollen 

Do you know how videos are made?

Many technical communicators also need to create a video or two for their target groups. But it is especially beginners who get overwhelmed quickly with the planning, recording, editing and production of a video. Luckily, there are tips to make things easier.read more...