May 2018

May 2018 | Text by Nithya Krishnan 

Write to design

A good user interface is usually associated with visually appealing elements such as colors and buttons. But it is words that truly deliver your message. "UX writing" not only improves your copy, it helps you to develop user interfaces with a catching, narrative design. read more...

May 2018 | Text by Arjen van den Akker 

Technical product information impacts brand perception

Technical product documentation has always been an important component of a company’s sales offerings, but in recent years it has started to play a much larger role in the overall customer purchase experience. A survey conducted by SDL highlights where in the customer journey technical documentation offers valuable touchpoints. read more...

May 2018 | Text by Jacqueline White 

Interculturalism within the tech-sector: Successful integration of Asian satellite offices

Offshore offices – particularly in Asian countries – are a common and often essential part of many Western organizations. Cultural differences between home and satellite offices might be subtle; however, for successful collaboration and a prosperous work climate, a good understanding of these differences is vital. So how can companies bridge the cultural gap? read more...

May 2018 | Text by Calvin Scharffs 

Three best practices to improve CX and boost engagement

Engaging customers around the globe means speaking multiple languages while maintaining one distinctive voice – a juggling act that becomes ever more vital in the era of the customer.read more...

April 2018 | Text by Zana Cizmin 

The curious case of mutual intelligibility

Any attempts at establishing a universally accepted standardized Serbo-Croatian language have ultimately failed. While Croatian, Serbian, Bosnian and Montenegrin are all understood by native speakers of any of these languages, localization remains a task more challenging than it first appears. read more...

April 2018 | Text by Dave Ruane 

The need for speed of global content

Within content enterprises, the continuous delivery of content in multiple languages has quickly become a basic need. How did we get here and how can we ensure meeting customer demands?read more...

April 2018 | Text by Leah Guren 

The secrets of user compliance – why users ignore instructions

As professional technical communicators, we make an effort to create clear, thorough instructions for our users so that they can use our products safely and effectively. But despite our best efforts, our clear instructions and careful warnings are often ignored. Why does this happen and what can we do about it?read more...