September 2019

September 2019 | Text by Dimiter Simon 

Cognitive biases in technical communication

We are nowhere near as rational as we might think. How we make decisions, hold conversations, and even write documentation or train Artificial Intelligence is greatly influenced by our previous knowledge and experience – which are by no means objective. read more...

September 2019 | By Cody Behles 

The Memphis innovation model: Building a blockchain community

Creating an innovative environment fostering growth and a strong economy is the aim of any metropolis. By focusing on blockchain technology – both in their educational institutions and in the business sector – Memphis, Tennessee has redefined itself as an innovation hub.read more...

September 2019 | Text by Leah Guren 

The Power of “No”

In the first half of 2019, one of the popular self-help/self-improvement challenges was "Say yes to everything." You may have seen some of your friends and colleagues accept this challenge on social media. read more...

August 2019

Changing lives with language in Mozambique

When providing translation support in a humanitarian crisis, language can protect and change lives.read more...

August 2019 | Text by Alberto Ferreira 

Content and cognition: Writing for the human mind

Ever since the beginning of the technological age, sci-fi forecasts were quick to render the human mind obsolete. Psychology has since highlighted the role of emotion and cognitive biases in how people understand and consume content. Here are some strategies for how to speak to customers old and new – and to their brains.read more...

August 2019 | Text by David Truog 

Understanding human perception to improve experience design

The quality of customers’ experiences with a company determines whether they choose to be loyal to it or switch to a competitor — Forrester’s data has proven it. So, it’s crucial for companies to better understand how people’s interactions with them shape their perceptions.read more...