Balancing standardization against the need for creativity

Structured authoring doesn’t have to be the adversary of creative writing. Three case studies reveal how companies can balance standardization and creativity for optimal documentation.

Text by Alan Pringle

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Balancing standardization against the need for creativity

Image: tiero/istockphoto.com

It is a common stereotype that structured authoring is rigid, unbending, and free of creativity. In my experience, the opposite is true. Creativity is necessary to develop structured workflows, and – if developed with the specific requirements in mind – these workflows enable creative solutions. Business requirements often demand flexibility in how content is developed and distributed.

Three short case studies based on Scriptorium Publishing's collaborations with clients illustrate how companies can balance creativity and standardization. The case studies are:

  • Designers communicating layout specifications to programmers for automated outputs
  • Flexible layouts for well-designed print publications
  • Evaluating efforts to customize procedures

Designers communicating layout specifications to programmers for automated outputs

Desktop publishing (DTP) software offers template designers a ...