December 2018 | Text by Rebecca Ray 

Don’t let global content missteps trip you up

C-level executives ignore the power of global content at their own risk – neglecting or mismanaging it can negatively impact brand value, the bottom line, and even their own career paths.read more...

July 2018 | Text by Afaf Steiert 

Tales from a traveling interpreter

Thinking of working as an escort interpreter? Or hiring one for your next business trip? Here are the skills that any interpreter should possess.read more...

July 2018 | Text by Benjamin B. Sargent 

Mobile-forward design – Principles for maximizing return on language investment

Based on data gathered from 3,169 websites, CSA Research has uncovered a set of principles that the firm defines as mobile-forward design (MFD) – design principles that help global brands deliver brand.com experiences in more than 45 languages. It argues for a "same experience, all devices, all markets, all languages" approach to expanding a brand’s total addressable audience. read more...

April 2018 | Text by Zana Cizmin 

The curious case of mutual intelligibility

Any attempts at establishing a universally accepted standardized Serbo-Croatian language have ultimately failed. While Croatian, Serbian, Bosnian and Montenegrin are all understood by native speakers of any of these languages, localization remains a task more challenging than it first appears. read more...

January 2018 | Text by Emre Akkaş 

Localizing VR: Why Cinderella can’t wear glass slippers in Vietnam

Since the dawn of globalization, we’ve been discussing the challenges of adapting products and information to new international markets. But designing authentic experiences in Virtual Reality environments provides localizers with a whole new ball game. One that doesn’t even leave a Disney heroine’s wardrobe unchanged. read more...

September 2017 | By Michael Oettli 

Cleaning up and harmonizing your translation memory

Inconsistent, polluted translation memories? It might be time for a TM spring cleaning. Here is how you will achieve the best results. read more...

September 2017 | By Roland Meertens 

Natural language processing: Understanding human meaning

In only a few years, embeddings have changed the world of natural language processing. How far have we come in teaching an artificial brain to understand natural language?read more...