Go North! A mature market for mature companies

The Nordic countries Finland, Sweden, Denmark, and Norway have a common feature: their flourishing economies all need professional technical communication and translation services. Here are a few characteristics to consider before breaking into new markets.

Text by Alfredo Spagna

Inhaltsübersicht

Go North! A mature market for mature companies

Before going into detail, it is important to understand the geographical area we are talking about. In my article I will speak about Finland, Sweden, Norway, and Denmark, which together with Island form the Nordic countries. The term Scandinavia includes only Sweden, Norway, Denmark, and Island. Finland is a Nordic country, however, not a Scandinavian one.

Finland

Finland is a small country with only five million inhabitants, but a great economy and market. Why? Because it is a small country.

The Finnish economy is based mainly on export activities; the domestic market is not able to satisfy the ambitious goals of world leaders like Nokia, Kone and Metso Paper.

In over ten years, the structure of the Finnish industry has changed more than most Finns yet realize. By the end of the nineties, an economy that for centuries had relied on the country’s vast forests, suddenly found that its ...