People like to see and hear stories, especially those that are gripping or those that simply allow the audience to dream. A user manual does not fulfill either of these conditions and by its nature it really shouldn’t. Even so, why not consider explaining technology with the help of a narrative?
Publishing an article on the art of "storytelling" in a German magazine for technical communication is just as daring as selling sand to a desert state. However, as I know a colleague who has at least achieved the latter, I responded positively to the request of editor-in-chief Gregor Schäfer. If the grains of sand are a trifle small for certain applications, then it becomes necessary to bring in sand from abroad! And when messages from the technical world do not have the desired effect on the audience, then perhaps a trip into the land of stories will help. Well, in any case it can’t cause major damage.
Before I get started, I would like to apologize to the male readers for plaguing them with a "chick flick" like "Pretty Woman". However, as surveys show, this Hollywood fairy tale has been able to leave lasting impressions in the minds of many men as well. I therefore ask you the ...
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