While industries such as automobile, microelectronic, software, chemical along with many other industries have a strong presence in the Russian market, there is still huge potential in the segment of technical communication and information management. European companies in particular could hit upon great business opportunities when introducing their products and services on the Russian market.
The Russian situation at a glance
In general, every industrial or software company as well as every IT provider generates zillions of technical documents and thus experiences a need for information management tools and practices. Particularly, information management and technical communication are not buzzwords in Russia yet. You might be well-advised to use the terms “engineering docflow automation” or “development of technical documentation” to make your proposal clear.
Nonetheless the information management market does exist in Russia and you will find corporate customers willing to purchase products and services of this type (see Table 1).
Type of company | Scale | Primary types of technical documentation |
Industrial corporations, plants | Large | Spare part databases, drawings, specifications, technological ... |
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