Are customers of non-English speaking countries comfortable purchasing and using high-tech products that do not deliver a localized customer experience? CSA Research surveyed business users across the globe to find out.
Business users of technology are largely assessed on one thing: doing their job. Whatever the industry or specialization, it’s essential that they perform their tasks correctly and quickly. Their companies expect the results of their work to be accurate, timely, and compliant with business, industry, and legal requirements, which often vary by country. These imperatives – accuracy, efficiency, and compliance – depend on the ability of users to take advantage of the features and functions of the high-tech software, hardware, and telecommunications gear and services they employ for daily tasks. That means being able to comprehend what they read and, when coupled with local compliance, raises the issue of localization.
To determine how much localization matters to corporate users of these high-tech products and services, CSA Research surveyed 956 business users and decision-makers in 24 ...
Read more after login
tekom members can log in directly with their "My tekom" access data.
You are not yet a tekom member, but would like to read one or more articles in full? Then you have the opportunity to register on the internet portal of the technical journal 'tcworld' without obligation. Once you have registered, you can select any three specialist articles and view them in full for a period of two months. The selection will then be deleted and you can select three new articles for the next two months.
As a tekom member you benefit from the following advantages::
- Online access to all articles of the trade magazine 'tcworld magazine'
- Exclusive specialist articles from all areas of technical communication
- Regular new articles from over 300 authors
- The technical journal 'tcworld magazine' as a printed edition
- Reduced admission prices to tekom conferences
- Membership fees for tekom publications
- Access to 'my tekom', the web forum with job offers / job requests, appointments, expert advice, service provider file and much more
Promised: The trade magazine 'tcworld magazine' is the best we have. And we don't make the choice easy for ourselves. Every month, the editorial staff of the technical journal 'tcworld magazine' publishes the latest articles by renowned authors. This demanding selection is available exclusively to members of tekom (as usual, including the printed edition).
The trade magazine 'tcworld magazine' stands for intelligently prepared specialist articles, texts written to the point, informative content, surprising insights, international perspectives and communicates technical communication in an understandable, fast, clear and uncomplicated way - exclusively for you.