Indonesia – an emerging market

With a population of 240 million and a growing young and curious middle-class, Indonesia represents a huge market for international companies and the localization industry.

Text by Latifah Elisa Kusrini

Inhaltsübersicht

Indonesia – an emerging market

Image: ©tykhyi/ 123rf.com

Indonesia is an archipelago with around 17,000 islands, a country with different ethnics and cultures. It shares land borders with Malaysia, East Timor, and Papua New Guinea. In the past, the Dutch colonized Indonesia for over 340 years followed by the Japanese from 1942, until it became independent in 1945. Bahasa Indonesia is the lingua franca of the Indonesian archipelago. Indonesian is unifying a nation which has more than 300 native languages spoken by a vast array of ethnic groups. The Indonesian and Malaysian languages have the same root, namely Malay, and both languages are mutually understood by most native-speakers. Nevertheless the languages differ in spelling, pronunciation, and vocabulary.

After the economic collapse of 1998, the economy of Indonesia has been recovering since 2004. In recent years its growth has accelerated to over 6 percent with a GDP (gross domestic ...