Some visitors to Japan are disappointed. The images on tourist posters – the graceful curves of a temple, the enigmatic smile of the geisha – are hard to find in this industrialized, high-tech, post-modern society. “Westernization” is everywhere. Geishas and Samurais do not walk among the skyscrapers of the Shinjuku district in Tokyo. For foreigners doing business in Japan this perception gap can be a challenge.
On the one hand, we hear that doing business in Japan is complex – the market is impenetrable and the business culture full of elaborate rituals. Yet internationalization is everywhere. Sometimes our Japanese counterparts seem to have a better knowledge of French wines and international politics than the staff at the home office.
Given these contrasting images – Japan as exotic and impenetrable versus Japan as modern and westernized – those entering the Japanese market or working with Japanese companies can easily fall into one of two traps: Either they assume that Japanese are highly exotic and obsess over superficial rules of etiquette, or see Japan as a modern country and expect that what works back at home will work in Japan.
Of course a knowledge of Japanese business etiquette is helpful, but shallow efforts to adapt to the Japanese culture (for example bowing deeply) can give the ...
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