Subtitles, dubbing, or both?

How to localize video in technical documentation without breaking the budget

Text by Tristan Eilenburg

Inhaltsübersicht

Image: © avdyachenko/istockphoto.com

Most documentation teams have long established how they translate text. But few have decided how they translate video material. The result is a library with manuals in eleven languages and the tutorial explaining the same procedure in one language. This article outlines the available methods, the criteria that decide selection, and the common pitfalls that appear when localization is treated as an afterthought.
  

Five methods, one decision

Subtitles versus dubbing appears to be the most obvious decision to make. But in production, we actually need to select from five distinct deliverables, each with its own cost, turnaround, and pitfalls.

Subtitles render the spoken content as timed text. They are the cheapest method, they survive source edits reasonably well, and they can be produced without touching the audio track. The downside: They compete for the viewer’s attention on the ...