Users today expect their user manuals to be available on smart phones, tablets or readers. While printed material gets tossed in the recycling bin, instructions are fetched from the net. Therefore, publications for mobile devices are not just a hype but a clear need, and not just for the younger generation either.
A manufacturer can offer his customers various document formats. The most prevalent today is the PDF. This format is often used for documents that are provided on the Internet. However, since PDF files have fixed layout specifications for text size, paragraphs or spacing, PDFs are usually suited only to a limited extent for reading devices on which an e-book reader runs.
It makes more sense to prepare an instruction manual in an established e-book format that presents the content dynamically based on the screen size. The current HTML5 format plays a role here, because the standard format for e-books is nothing else but HTML5 in a defined “packaging”.

The sign for HTML 5: Hello from Superman.
Source W3C: Wiki Commons
An e-book reader functions like a very simple web browser. This web browser does not accept time-consuming formatting that a technical writer might have created for the ...
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