As social media continues to strongly influence consumer behavior, companies are looking to engage with influencers to help promote their brands through their populated networks. With their strong communication skills, professional tech writers might be well-suited to fill this role.
The emergence of social media in the last decade has brought with it a paradigm shift in consumer behavior. Consumers no longer rely on conventional advertisement before making a purchase, but rather turn to their trusted sources within online or social communities. These communities greatly influence their purchasing decision by giving consumers an honest and holistic view of the product or its features.
Brands are beginning to realize the extent of reach and engagement social media influencers have and thus want to work with them in order to champion content on their offerings, drive engagement around their brand, and push traffic to their websites or landing pages.
Technical communicators all over the world are known to have a range of skills or abilities that make them successful in the workplace. Being the best communicators within the organization, they can leverage third-party ...
Read more after login
tekom members can log in directly with their "My tekom" access data.
You are not yet a tekom member, but would like to read one or more articles in full? Then you have the opportunity to register on the internet portal of the technical journal 'tcworld' without obligation. Once you have registered, you can select any three specialist articles and view them in full for a period of two months. The selection will then be deleted and you can select three new articles for the next two months.
As a tekom member you benefit from the following advantages::
- Online access to all articles of the trade magazine 'tcworld magazine'
- Exclusive specialist articles from all areas of technical communication
- Regular new articles from over 300 authors
- The technical journal 'tcworld magazine' as a printed edition
- Reduced admission prices to tekom conferences
- Membership fees for tekom publications
- Access to 'my tekom', the web forum with job offers / job requests, appointments, expert advice, service provider file and much more
Login
Registration
Promised: The trade magazine 'tcworld magazine' is the best we have. And we don't make the choice easy for ourselves. Every month, the editorial staff of the technical journal 'tcworld magazine' publishes the latest articles by renowned authors. This demanding selection is available exclusively to members of tekom (as usual, including the printed edition).
The trade magazine 'tcworld magazine' stands for intelligently prepared specialist articles, texts written to the point, informative content, surprising insights, international perspectives and communicates technical communication in an understandable, fast, clear and uncomplicated way - exclusively for you.