Many companies are faced with the task of building their customer base, especially at the beginning of the year. However, acquiring customers is not one of the most desirable tasks for many companies, especially when related to cold calling. No one can correctly predict the direction a sales discussion will take. But the chance of converting the initial contact to a customer increases with knowledge of psychology.
The word acquire originates from the latin ad quaerere, which means to gain/win/get/secure. The word expresses the thought that something must be performed or given to obtain the equivalent. Whoever is acquiring something must give or do something and obtains the equivalent in return. You should therefore persuade a customer to be able to secure something.
I am not going to tell you how to acquire “correctly” or give you a guaranteed formula for success with this article. In fact I will go a step further and say and that whoever claims as such is a charlatan.
Because: The success of acquisition pitches always depends on the situation and can be planned only to a certain extent – since you can actually influence only one of the two participating sides, namely your own. But even for the other, the customer side, there are possibilities of guiding the situation to some extent.
Your own ...
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