Boosting your international SEO

It's as simple as this: Global customers won't buy what they can’t read. And they won't read what they can't find. Here are some tips to make sure your keywords don't get lost in translation.

Text by Rob Vandenberg


Boosting your international SEO

Image: Pesky Monkey/

There are a lot of reasons to translate your website into multiple languages, but just consider these: Global customers don't visit websites, browse the Internet, or make purchases on sites that aren't in their native language. They aren't searching Google in English either. In fact, a McKinsey & Company report found that more than half of all Google searches are performed in a language other than English.

To make your keywords relevant to a global audience and to improve your customer engagement worldwide, you need tools that will automate and integrate translation and – most importantly – enhance your search engine optimization (SEO).

An international SEO strategy helps you to optimize your website across multiple locations and languages. This enables you to deliver different content to users based on their geographic location – a localization strategy known as geo-targeting. To ...